Tips for Yoga Teachers: Building Your Website

If you are a yoga teacher, you are probably familiar with the struggle of balancing the pursuit of a spiritual practice with the need to actually make a comfortable living from your offerings. With so many yoga instructors popping up in every corner of the planet, you should definitely have a plan to make yourself stand out, especially if you want to make teaching your sole means of supporting yourself. While there is no replacement for being an authentic, skilled, and well-practiced teacher, there is certainly now a place for an online presence in this ever-blooming field of study (and let’s face it, industry).

Let’s be completely honest. Whenever we want to know more about someone, we Google them or search for them on Facebook. Yoga teachers are not an exception. Having a professional website can lend you the credibility you need to turn your offerings into a successful, sustainable career. An effective website can help you get a teaching job, fill up your classes, develop a strong community of students, and even provide a platform for passive income. To help you plan your first site, we’ve put together some tips to guide you as you embark on this exciting (and usually completely overwhelming!) aspect of your teaching career.

Write a great bio.

With so many good yoga teachers out there, you really do need to make yourself stand out. Writing a real, honest bio can be an effective way to reflect on exactly who you are and what you have to offer your community. Don’t be afraid to tell your story within your bio. Letting your students in on things like who you are, how you found yoga and what the practice means to you can help them relate to you and can nurture an even more positive relationship between you and your readers. They’ll appreciate your openness, feel more connected to you, and may even feel compelled to share your story with their friends.

Create a mailing list.

Email marketing can be a powerful online marketing strategy. Think of your email list as a group of dedicated students who will regularly attend your classes, sign up for your retreat in Bali, or buy your new e-book. They will be the first people you tell when you start teaching at a new studio, or when you’re releasing a new online program. To collect your students’ emails, you’ll need a service that keeps track of your email list and allows you to send mass emails to your following. Then, you can insert an opt-in form on your website, which is essentially a place for your visitors to submit their email address. Once you’ve set up an effective email marketing campaign, you’ll be able to watch your online community grow (along with your earnings).

Blog your knowledge.

If you’ve studied enough to feel ready to share your chosen practice, and have decided to make teaching yoga your full-time career, you likely (hopefully!) hold quite an extensive knowledge base in your specific area of study. A blog can be a powerful tool in bringing some of this precious knowledge to your community of students (and to the greater online yoga community as well!). Another tip - post regularly. The more quality content you have to offer your community, the better. The key word here is quality. Don't post because it's Monday, post because you have something valuable and insightful to contribute to your community of students. 

Post your {current} schedule.

If your students have put in the effort to visit your website, know that they want to be able to find you and come to your classes. Be sure to include a schedule page in your site design, and please, keep it current. If you are traveling and have someone covering your classes, make sure to note this in your online schedule, so that you don’t leave your regular students disappointed when you don’t show up for class.

Think about offering up a product.

If you’re finding that you’re teaching a lot of classes and still having trouble cultivating (monetary) abundance for yourself, offering a product on your website may be a relatively easy way to increase your earnings. Think about something that you could offer your students that would be useful to them, and enticing enough that they’d actually pay money for it. Perhaps you could create a 20-minute meditation practice (in audio format) that they could do at home or on their lunch break, or maybe you have an insightful e-book in you? A basic website can be set up to sell your product and allow you to receive online payments for it. Welcome to the world of passive income (making money for yourself while practicing, sleeping, or while on a chai date with your friends)!

We hope that this guide has been helpful and gives you some inspiration for your new website. At Illuminate Design, we love to see good people - doing good things - become successful. If you’re committed to being a yoga teacher, you likely fit into that category. When you’re ready, reach out and we’ll happily help you build your dream site!